Tag Archives: Email Marketing Laws

CASL – 3 Months to Full Enforcement


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Opt-in Email, In’s and Out’s

Opt-in email is when a consumer is given the option to receive “bulk” email; usually advertisements or promotions from businesses.  There are two very common forms of opt-in email, unconfirmed and confirmed. Unconfirmed, opt-in email means that a consumer gives … Continue reading

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