California Consumer Privacy Act: What You Should Know

California’s new Consumer Privacy Act officially took effect on January 1st, 2020. The California Consumer Privacy Act (CCPA) is a newly implemented statewide law that guarantees new privacy rights for the consumers of California. Many companies within the state and out of state have been scurrying to fall in compliance so that they can still manage to do business in one of the most populated states.

What Does This Mean?

California residents now have the ability to ask businesses that operate in the State of California to see any kind of personal details that they may have of them. Consumers now have the right to know the following about what personal information is being:

  • Collected
  • Used
  • Sold
  • Shared

The consumer then has the right to delete any personal information that any business or extension may have of them. The consumer also has the right to opt-out of any sale of personal information. Therefore a consumer can order a business that sells their personal info to stop selling that information.

If a child under 16 would like to opt-in then they must provide consent. If a child under 13 would like to opt-in, then they would need a parent or guardian’s consent to do so.

The CPCA also gives consumers the right to see assumptions that have been made about them.  This includes predictions of a consumer’s attitudes, intelligence, psychology, or behavior.

For obvious security reasons, companies have the right to ask for a copy of the consumer’s identification before they carry out any form of data request. Businesses must recognize any data access request within 10 days, but they have at least 45 days to deliver the information to the consumer.

Businesses are NOT allowed to retaliate by raising prices of services if a consumer makes the choice of denying that business the right of selling their personal data. On the other hand, businesses ARE allowed to offer their consumers certain “incentives” for being allowed to sell the data they have collected.

Who Must Comply with the CCPA?

The CCPA is targeted towards for-profit businesses that collect the personal information of California residents, does business in California and meets one of these requirements:

  • Have annual gross revenues exceeding $25 million
  • Receives or discloses personal information of 50,000 or more CA residents, devices or households annually
  • Receive 50 percent or more of their annual revenue from selling the personal information of California residents

The CCPA excludes small companies that do not meet any of the above criteria, as well as non-profit organizations and public agencies.  Any information that is gathered where commercial conduct takes place completely outside of the state of California is also exempt.

Grace Period

Although the law is now in effect, there is a grace period of six months following the implementation of the California Consumer Privacy Act. This is normal as it is a transition time for many companies. But when June rolls around offenses will be determined with fines. These fines could be thousands of dollars per violation, so be wary.

Acclimating to the new CCPA laws will be difficult, but they are not impossible. If you haven’t begun getting into compliance, you should get to work!

How Will This Affect SalesLeads.TV?

Sales Leads TV has been in business for over 30 years and we have seen stuff like this in the past. We do not sell leads from Pennsylvania, Montana, South Dakota, North Dakota, Hawaii and now California.

The reason that we do not sell leads in these states is that we feel that they are over-regulated and in many cases, you are guilty till proven innocent. We call them unfriendly states or no call states. For any further questions on the California Consumer Privacy Act, please contact us at 561-981-8777 .