Telemarketing is an important marketing tactic.  It’s popular because it works.  However, with the rise in legislation surrounding telemarketing it is equally important that you and your company stay in compliance.  Otherwise, you could be hit with large fines that cut into your bottom line.

Here are some Do Not Call compliance guidelines you can use when making calls.

  • Scrub your sales leads.  Buy a sales leads list that has been scrubbed against the Do Not Call registry.  You can also create an online account and scrub your leads on a regular basis.
  • Call time.  Do not call people before 9am or after 8pm.  Otherwise you could be violating state calling rules.  Each state has different guidelines so you may want to confirm the time restrictions in your particular state.
  • Keep an internal list.  You are responsible for keeping an internal list of people that do not want to be called by your company for a minimum of five years.  Whether you keep the list electronically or manually, make sure you have a back up in case something happens.
  • Inform your staff.  Each business is responsible for educating their staff about the DNC guidelines and how to follow them.
  • Create an internal policy.  Companies are required to have an internal policy and procedure manual surrounding the Do Not Call rules and regulations.  This should be written by management and reviewed by an attorney to ensure that you are 100 percent in compliance.  This is particularly important if you are calling multiple states.
  • Run business number.  Technically, most B2B calls are not covered under the Do Not Call guidelines.  Their is a caveat.  Business owners often use their personal phone numbers or cell phone as their business line.  These personal phone numbers can end up on the DNC registry.  This makes it important to scrub your business sales leads as well.

There are safe harbor guidelines that prevent companies from getting fined when they make innocent mistakes.  In order to prove that you made an “innocent mistake” you have to follow these best practice guidelines.  Feel free to include more of your own, but the point is that you need to be able to show that you are doing your best to stay in compliance with DNC guidelines. It is natural for people, and businesses, to make a mistake.  Just be prepared to demonstrate your compliance practices when you do.

You can stay up to date on regulation and learn more about best practices by visiting or reading our blog for further updates.