The Hispanic community is the fastest growing one in the U.S., yet oddly remains relatively untapped from a telemarketing and direct mail viewpoint. Today, the Hispanic population is 16 percent, but is expected to rise to 25 percent by 2050. Hispanics enrolling in college were up 24 percent in 2010. At some point, the U.S. will be predominantly a Hispanic country. With this kind of purchasing power, it is a wise marketer who targets leads for Hispanic businesses, products and services.

Direct mail to Hispanics really needs the attention of the marketing industry. Even though there are over 40 million Hispanics in the U.S. they receive only about 1/3 of the direct mailings as compared to the overall average. Therefore, if you send out a direct mailing to a Hispanic lead, it will tend to stand out and you will likely receive a higher response rate. Furthermore, there are over 2.3 million Hispanic-owned businesses in America, according to the 2010 U.S. Census Bureau Report.

For Hispanic business-to-business and business-to-consumer marketing, nothing beats contact via direct mail and telemarketing to create and expand brand loyalty, especially if you get in there ahead of the competition. Another positive feature is that, culturally, Hispanic families tend to be larger than the overall average — your direct mail package reaches more individuals per mailing. That translates into a higher likelihood of connecting with at least one household member.

There are many compelling reasons to figure Hispanic business lead lists into your B2B marketing strategy. As a premier seller of Hispanic business lead lists, we provide our customers with timely and accurate data for each business on the list, including:

  • Company name and address
  • Contact name
  • Phone number
  • Specific type of business
  • We provide the Standard Industrial Classification for each business
  • Total annual sales volume
  • Geographic data
  • Company-specific data, such as headquarters and branch locations

We can help you identify Hispanic business executives in lists customized by area of the country, size of the company, and the type of business. We are constantly receiving fresh data updates that we incorporate into new lists, so that you can stay on top of this growing market. It is only a matter of time before whole states are majority Hispanic, so no marketing executive should ignore the very important Hispanic B2B and B2C markets. Let be your conduit into the Hispanic community.

Eric Bank